Product Marketing Leader
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Leadership| Strategy\ Innovation
Glowing Constellation Tech
What started as a way to earn an income while studying—combining my passion for baking with selling cakes—has now evolved into an exciting tech venture. Glowing Constellation was born from my love of creating bespoke cakes that celebrate life’s special moments. After years of managing high-pressure corporate projects, I wanted to channel my creativity into something more personal. Now, instead of delivering presentations, I bring ideas to life through innovation, transforming the cake industry with technology that empowers bakers and simplifies their craft.
OVERVIEW
Everything began in a moment of darkness, where my talent for baking emerged like a new star, guiding me toward unexpected possibilities in a completely different industry. As my product management skills started to shine even brighter, they illuminated a path beyond my kitchen—one that merged my love for cake artistry with technology. Glowing Constellation Tech was born from this fusion, bringing my two passions together to create an app designed to serve and empower the vibrant baking community. And this is just the beginning—there’s so much more to come.
Product Strategy & Discovery
Mission
Our mission is to develop innovative solutions that simplify baking processes, enhance efficiency, and support the growth of cake businesses. With a forward-thinking approach, we strive to empower bakers with cutting-edge tools, ensuring they have the resources needed to turn their creativity into success. As we expand our constellation, we remain committed to innovation, making the art of cake decoration more accessible and profitable for creators everywhere.
Vision
The future of Glowing Constellation Tech goes beyond the kitchen. Our vision is to identify and address tech gaps in the cake decoration industry, developing innovative products that simplify the lives of fellow bakers and help grow their businesses. By expanding our constellation into new galaxies, we aim to empower cake creators everywhere, bringing innovation and success to their creations.
Value Proposition
Glowing Constellation empowers bakers with smart, user-friendly tools to streamline recipes, pricing, and business operations. By merging baking and technology, we help cake decorators focus on creativity while simplifying the complexities of their business.
Cakes & Porpuse
My cake business is shifting its focus to give back to the community. I will donate a couple of cakes each month to special causes. By leveraging the fan base I’ve built on social media through Glowing Constellation Art in Sugar, I’ll be donating cakes to sick children, people with disabilities, lonely elderly individuals, and more—bringing a sweet touch of kindness to the community.
WHY "GLOWING CONSTELLATION" ?
My story... (I know it's a little poetic)
"The stars don’t shine, they burn..."
The darkness—black and cold like space. That’s how it feels when you’re trapped in a depressive hole, with anxiety as your only companion. It feels vast and terrifying like nothing can pull you out of it.
Except, sometimes, desperation sparks creativity...
You discover a new talent, a star. It shines brightly in the darkness, glowing with possibility. This is how baking helped me rediscover myself, lighting up the shadows and giving me purpose. Baking became my therapy, my happy place—a space to look within and realise my potential.
But the darkness isn’t done. It strikes again, harder this time, threatening to consume everything. The glowing star dims to a faint spark, flickering, struggling to stay alight…
Until new stars begin to appear, new talents emerge, glowing with the sweetness of cake creations. One by one, they keep shining, growing stronger together—until a Glowing Constellation is formed. A small cake business, born from a burning star, creating moments that shine in every celebration.
And now, a new star sparks—a new talent, a new idea that takes Glowing Constellation into the tech space—a space yet to be explored by bakers.
✨ Watch this space… ✨
Glowing Constellation Art in Sugar
University Dissertation
Glowing Constellation Tech is the topic of my dissertation at university. I’ve been conducting extensive market research in the UK and have implemented a SWOT analysis on current digital solutions. I’ve analysed user segments, created user personas, and developed a prototype using my UX knowledge. Additionally, I created wireframes for the prototype in Axure RP. I’m currently conducting user testing and planning how to take the idea further beyond my dissertation. Watch this space—I’m truly excited about this!